What does "keep warm" mean?
Keeping your recruits “warm” is a process that takes place in the period of time between when you make an offer and when the graduates start on the program. This process is about building relationships and keeping students excited about the idea of working with you, which also helps to reduce the number of reneges you encounter.
Stay top of mind
It can be as much as 12 months between the time a student applies for a graduate program and when that program begins. During that time, the student may have received multiple offers and be weighing up against each other. Or they may have taken a trip overseas, or been caught up in part-time work obligations or in the process of finishing off their university commitments, which means your company has slipped in importance in their minds. So how do you make sure your business stays top of mind?
Design a program of activities
While newsletter updates and emails go a long way, giving recruits an opportunity to engage in a direct way with your organisation makes them feel like they are already part of the team. This might look like a buddy system so they have a point of personal contact, or events that they can come to, and it will definitely include a pre-induction day that lets them see the world they are about to enter
Outsider to insider
The primary goal of all keep warm and pre-induction activities is to help students transition from feeling external to your company to feeling a part of it. We have designed many successful strategies to keep these connections strong so if you need any help making this happen, don’t hesitate to get in touch.