Attraction.

Don't let your time and money go to waste

Attending careers fairs can be an expensive exercise, so it can be frustrating when you go to the trouble of creating and manning a stand, only to find students walking right past you. Or placing a recruitment ad for a graduate position and having only a few paltry responses in return. And what about the enormous cost of time and money you see walking out the door when graduates you have hired leave after only a few months?

Understanding the graduate market

Big employer brands are well known in the millennial and Generation Z student market, with big recruitment and advertising budgets at their disposal to encourage candidates to apply for their programs. This can make it difficult for companies who are establishing a new graduate program to compete for the best talent. If you want to be successful, you need to squeeze every last drop out of your marketing budget to build equity in your brand and make sure students know who you are. 

Attract the right people to your organisation

You need to create a strong campaign that sets you apart from your competitors and get it out to the channels graduates hang out in. We can advise where to spend money and what to bypass, including the careers fairs that will fit best with your strategy. Through our strong university connections, we can also help you market through universities and link you to the recruitment sites where students are doing their searching. 

Shaping your message

After over a decade working in the graduate recruitment world, we know what students are looking for in graduate positions… and it isn’t money. The questions we hear time and again are: What are my career opportunities here? What does my learning and development look like? How will you invest in me? What does flexibility look like to you? We can help you shape your messages so you become an employer of choice.

Honesty matters

If you want to retain graduates, you need to set realistic expectations up front. There is no point showing them a beautiful open plan office in the CBD if they are going to be working in a sixties brick building in an outer suburb. Graduates value people who walk their talk, so present your offering with honesty and authenticity if you want the right people who will commit to your organisation.

Niche marketing to attract specific skills

If you are looking for something quite technically specific, we can work with you to build relationships with niche parts of universities who produce students with the particular skills you are after. This might mean marketing to students within a particular faculty or school, or forging connections with academics in the discipline you are chasing.

Need help finding the right applicants, we can help.